Play Up

Looking for lovely and ecologically responsible clothing for children from their first months onwards? The Portuguese brand Play Up creates designer children's clothing that is both beautiful and sustainable! From the smallest babies to children up to 6 years old, there is something for everyone. The brand ensures that its entire production process remains on Portuguese soil. From the initial designs of new collections to the actual production: everything stays within Portuguese borders. In this way, the brand personally monitors the quality of the clothing at every stage of production. Play Up continues to innovate and seek new methods. For instance, Play Up is constantly looking for the best materials to consistently create sustainable and soft clothing for your little one. Organic cotton, hemp, and linen are natural materials that frequently appear in their collections. Play Up examines the functionality and design of every garment. Clothing produced with love—that is what Play Up stands for!

Completely obsessed with Play Up clothing? In the Playupstore at Hello Archie, you will find plenty of Play Up items! Choose the cutest Play Up denim dress, linen, or jersey one. Looking for a nice Play Up sweater to match with a Play Up pair of jeans instead? For every occasion and temperature, you'll find the nicest sweaters and sweatshirts that make your mini both fashionable and warm! Choose from various cute Play Up prints and designs. Effortlessly match a Play Up jacket or Play Up parka with the other Play Up baby clothes. The neutral tones and prints ensure that you can easily combine the Play Up items with one another. A Play Up winter coat and the Play Up skirt are also always a hit with our customers! How does Play Up fit? Shopping online can sometimes be tricky, but the Play Up size guide provides a solution for that. On our website, you can easily see the size guide for every Play Up product. It lists the different heights and weights per age category that the Portuguese brand bases its sizing on. Go ahead and grab that measuring tape!

At Play Up, they fully embrace the concept of slow fashion. It is a way of thinking about how we buy, wear, and maintain the quality of clothing. It involves taking care of high-quality garments so that you can enjoy them for as long as possible. It is based on the idea that clothing does for the outside what food does for the inside: it warms and protects us. Slow fashion means looking at clothing from a different perspective: from the standpoint of health and well-being rather than just fashion. It is the opposite of fast fashion! Slow making takes the ethics and sustainability of clothing into account. It values the origin and craftsmanship of garments. Timeless style, comfort, and ethics are the core characteristics of slow fashion. Creating clothing in a creative, ethical, and sustainable way also allows us to reduce our material footprint on the world. The slow clothing manifesto is based on ten essential terms. Think: make only ethically responsible, informed decisions. Natural: look for materials from nature and limit synthetic fabrics. Quality: choose quality products with a longer lifespan, prioritize quality over quantity. Local: support small businesses and fair trade! Limited quantity: live with less, choose a minimalist lifestyle. Less is more! Care: easily repair small tears from frequent use yourself with needle and thread or fun patches. Create: learn to sew and do DIY projects by hand. Nothing is nicer than making something yourself. Renew: enjoy vintage and pre-loved styles. Adapt: turn old items into something new and trendy! Create new from old. Love: donate, adapt, recycle, or look for compostable products! All these terms create a completely new vision for the textile industry. Play Up therefore also fully follows the principles of slow making and slow clothing. As Jane Milburn, creator of the slow clothing philosophy, puts it so well: With slow clothing, we reflect our own style and spirit, independent of fashion cycles. We buy carefully, gain skills, and care for what we wear as an embodiment of ourselves. Through this action we, the wearers, become original, authentic and resourceful.

We humans depend on the planet and its resources. Conversely, nature also depends on how we treat it! Humans are therefore largely responsible within this cycle. At Play Up, they contribute to the proper treatment of nature and materials. They place circular design and closing the loop at the heart of their policy. They continue to evolve and seek new ways to operate even more sustainably. Play Up’s clothing is often made with organic cotton. The Portuguese brand also carries the OEKO-TEX label, which guarantees that the fabrics are free from harmful chemicals. So you can let your mini grow up in Play Up clothing with peace of mind. Safe and fun!

Every child is unique. Our selection consists of a variety of products, respecting the impulses and individuality of our children. We love their big and small dreams; every child is encouraged to develop at their own pace. Play Up clothing forms an important link in your little one's sustainable living environment. This sustainable brand provides fine, high-quality clothes for both small and big kids. Because we care <3 Discover the large Play Up collection at Hello Archie!